Everything you need to enjoy São Paulo like a local
Whether it’s your first time in Brazil or you’ve been here before, São Paulo can be overwhelming. It’s massive, noisy, full of energy, and—if you know where to look—absolutely unforgettable. With Gamescom LATAM 2025 around the corner, we decided to make something special: a guide for people who want more than just the event. A way to truly enjoy the city.
Written by our founder, Victor Hime, the Gamescom Latam Guide is a personal and practical survival guide for navigating São Paulo during the event. From the moment you land at the airport to your last caipirinha before heading home, we’ve got you covered.
Why We Made This Guide
São Paulo isn’t a place you just “figure out” in one day. It’s a city that rewards curiosity and punishes bad planning. At Flutu, we’ve spent years living, working, creating, and meeting amazing people in this city—and we know how tricky it can be to make the most of it with limited time.
That’s why we created this guide with a clear goal: help you avoid confusion and get straight to the good stuff. The neighborhoods worth staying in. How to get around. What’s safe, what’s not. Where to eat. What to skip. And what not to miss.
What’s Inside the Gamescom Latam Guide
Where to Stay (and Where Not To)
We break down the best neighborhoods for visitors—safe, central, and full of good food and good vibes. We also explain why staying too close to the venue might not be your best move (spoiler: it’s a bit isolated culturally).
How to Move Around
Uber or 99Taxi? Metro or bus? Walking or biking? We cover it all—and we’re brutally honest about what works and what doesn’t, especially for first-time visitors.
Food, Nightlife & Local Gems
From 24/7 bakeries to São Paulo-style pizza and hidden sushi joints, we tell you what to eat, where to eat it, and why São Paulo might just be the most underrated food city you’ve never fully explored.
What to Do Beyond the Event
Got a free afternoon? We’ve listed must-see spots like Avenida Paulista, Ibirapuera Park, Beco do Batman, and even some off-the-radar ideas for curious travelers.
🗺️ You can check out the full breakdown right here: flutumusic.com/gamescom_latam_guide
A Guide Written by a Local Friend
This guide isn’t just a list of Google results—it’s a compilation of real experiences, personal tips, and honest opinions from someone who’s navigated São Paulo in every context: as a creative, as a business owner, as a host, and as a curious explorer.
Whether you want to stay close to the venue or dive deep into the city’s cultural life, the Gamescom Latam Guide is your map, compass, and cheat code.
Conclusion: A Guide to Make You Want to Come Back
We didn’t write this guide just to help you survive São Paulo—we wrote it to help you enjoy it, connect with it, and maybe even fall in love with it a little. Because Gamescom LATAM is more than just an event. It’s a chance to experience a city that has so much to offer, even after the expo hall lights go down.
So go ahead, check out the Gamescom Latam Guide, explore São Paulo at your pace, and if you want to meet up, Victor and the Flutu team will be around during the event. We’d love to connect, share stories, and maybe even show you our favorite spots.
See you in São Paulo.
